Gybow + Ai

As Associate Creative Director, I led this project in close collaboration with photographer Simon Puschman, marking our first integration of AI-driven worldbuilding with Gybow. Gybow is an innovative, portable lighting system that projects full 360° HDR environments onto real subjects, allowing light and reflections from digital locations to be captured directly in-camera—bridging physical photography with imagined worlds. This approach allowed us to work with a real vehicle in a fully controlled, secure studio environment, while maintaining a clear vision of the final world.