Discovery Channel Shark Week Teaser
The Most Disturbing Shark Week Ever!
Shark Week, one of TV’s most anticipated events, is America’s favorite go-to destination for all things sharks! I was responsible for coming up with 15-sec. social media teaser and rich media concepts to promote the Discovery Channel's award-winning series.
An online experience that turned Discovery Channel Shark Week landing page into a game of survival pitting your mouse against a tiny, yet fearsome shark. As you move your mouse the little shark appears, swimming after it, trying to chase the cursor down. If you don’t move the cursor fast enough, the shark attacks, causing a red blood in the water cloud to form around it.