2025 Genesis Prestige Black Series Asset Gen
While the Prestige Black Series is traditionally offered in black, the North American model also debuts a white exterior with deep black accents. Shot inside a decommissioned library with tall ceilings, poured-concrete structure, and natural wood detailing, the space’s clean geometry and controlled lighting created an ideal backdrop. We partnered with photographer duo Tom and Yona, known collectively as He&Me, whose refined, architectural approach complemented the vehicle’s contrast finishes. As Associate Creative Director, I led the asset creation and photoshoot direction, delivering high-impact visuals across all channels.
Photographer: He&Me