Massimo Dutti Mobile App

I was the lead creative behind the Massimo Dutti mobile app, designing the experience from the ground up. The work covered everything from creating the style guide to defining UX flows, wireframes, and the final UI design.

One of the biggest challenges was translating Massimo Dutti’s refined, editorial fashion language into a digital product that felt modern, premium, and easy to use. Beyond the interface, I also helped shape the overall photography direction, making sure the imagery and the UI worked together as one cohesive experience.

The end result was a clean, considered app where UX, UI, and visual storytelling come together to reflect the brand’s understated sophistication in a digital-first retail space.